Rachel Brathen, the most sought-after yogi on the internet, commands upwards of $25,000, for example. Fellow fitness influencer Lyzabeth Lopez, creator of the Hourglass Workout, charges between $3,000 and $5,000 per post, and between $20,000 and $100,000 per campaign. Others were more tight-lipped. So we asked influencer analytics platform Captiv8 to crunch their numbers and tell us what a top digital star can expect to make based on his or her following.
For now, YouTube reigns supreme, with the most-followed folks — 7 million subscribers or more — able to command $300,000 for a video partnership.
On Facebook and Instagram, that figure dipped to $187,000 and $150,000 respectively.